A fresh face for an old friend

TRAVERSE CITY - A fresh face for an old friend was unveiled today as the new logo for Mt. Holiday Ski and Recreation Area was introduced to the community.

Supporters of the ski hill enlisted a local design firm to cultivate the new brand message, which is a focus on "excitement and fun," said Jim Kalajian, the non-profit board’s president. "The new look helps Mt. Holiday establish a unique identity," he said.

The anchor of the design is the large 'H' which is punctuated with an exclamation point. Local design firm IdeasStream donated time developing the image, font and color scheme.

Raelene Collins, founder of IdeaStream, said the font and colors were chosen based on their modern looks and clean lines. "The orange and blue color scheme conjure a dynamic, energetic place," said Collins, "I can see this logo being cool to wear and be stuck to the top of snowgear all over town."

Kalajian said there are plans to use the logo on all of Holiday's signage, gear, and team wear. The first item available, a T-shirt with the logo on the back, is on sale now. The shirts, all of which were donated by Jen Tees, will cost $15 for an adult and $10 for a child.

"This is new beginning for us and we want to put our best foot forward," he said. "It will represent both our winter and our summer activities - no matter what they are, they will be fun and exciting."

ELECTRONIC FILES OF THE NEW COLOR LOGO ARE AVAILABLE UPON REQUEST.